Author Question: Tasha and her mother were shopping at a regional mall and were stopped by a researcher requesting ... (Read 63 times)

jwb375 · **on:** Jun 28, 2018

Tasha and her mother were shopping at a regional mall and were stopped by a researcher requesting them to participate in a research interview. What type of interview is this known as?
a. mall intercept interview
b. shopping mediated interview
c. in-service interview
d. on-the-spot interview

Question 2

During the 15- minute period between 7:30 and 7:45 AM, WKSS averaged 12 of the total radio audience in its listening area. This is a measure of ____.
a. cume
b. average quarter-hour persons
c. average quarter-hour rating
d. average quarter-hour share