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Author Question: A firm tries to evaluate its returns from its operations and strategy. One of the indexes, which ... (Read 66 times)

colton

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A firm tries to evaluate its returns from its operations and strategy. One of the indexes, which considers the revenues and intangible benefits accrued to the firm, minus the investment to attract and keep the customer, is known as:
 a. customer value.
 b. intangible benefit stream
 c. investment-benefit differential.
 d. lifetime value of the customer.

Question 2

Environmental scanning entails information gathering and fact-finding designed to detect indications of environmental changes in their initial stages of development.
 
 Indicate whether the statement is true or false



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dreamfighter72

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Answer to Question 1

d

Answer to Question 2

true




colton

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Reply 2 on: Jun 28, 2018
:D TYSM


xiazhe

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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