Author Question: A firm tries to evaluate its returns from its operations and strategy. One of the indexes, which ... (Read 40 times)

colton · **on:** Jun 28, 2018

A firm tries to evaluate its returns from its operations and strategy. One of the indexes, which considers the revenues and intangible benefits accrued to the firm, minus the investment to attract and keep the customer, is known as:
a. customer value.
b. intangible benefit stream
c. investment-benefit differential.
d. lifetime value of the customer.

Question 2

Environmental scanning entails information gathering and fact-finding designed to detect indications of environmental changes in their initial stages of development.

Indicate whether the statement is true or false