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Author Question: ___________ refer to a form of research that emphasizes the understanding of consumers' activities, ... (Read 14 times)

mydiamond

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on: Jun 28, 2018
___________ refer to a form of research that emphasizes the understanding of consumers' activities, interests, and opinions.
 a. Lifestyles
 b. Demographics
 c. Segments
 d. Psychographics

Question 2

Field notes are the researcher's descriptions of what actually happens in the field.
 
 Indicate whether the statement is true or false


jgranad15

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

true


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