Author Question: Jennifer is interested in learning how color influences consumers' moods while shopping, so she is ... (Read 19 times)

penza · **on:** Jun 28, 2018

Jennifer is interested in learning how color influences consumers' moods while shopping, so she is searching published works in academic and applied journals to learn the theory and empirical results that are relevant to her topic. What basic category of exploratory research does this describe?
a. pilot study
b. literature review
c. case study
d. experience survey

Question 2

Which term implies that later stages in the research process influence earlier stages?
a. backward linkage
b. forward linkage
c. vertical linkage
d. reciprocation