Author Question: Experimental results that show that consumers purchased more when a store had bright blue lights ... (Read 13 times)

cagreen833 · **on:** Jun 28, 2018

Experimental results that show that consumers purchased more when a store had bright blue lights than they did when the store had bright orange lights. However, when the lighting was low, there was no difference between blue and orange lights. This illustrates a(n) ____.
a. filter
b. interaction
c. confound
d. synergy

Question 2

In experimental research, categorical variables like a subject's gender or ethnicity are known as ____.
a. blocking variables
b. covariates
c. main variables
d. confounds