This topic contains a solution. Click here to go to the answer

Author Question: Explain how cluster analysis can identify market segments.[br][br][b][color=red]Question ... (Read 104 times)

cartlidgeashley

  • Hero Member
  • *****
  • Posts: 572
Explain how cluster analysis can identify market segments.

Question 2

The grounded theory technique (GTT) presents subjects with an ambiguous picture in which consumers and products are the center of attention.
 
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

hanadaa

  • Sr. Member
  • ****
  • Posts: 339
Answer to Question 1

Cluster analysis is a multivariate approach for identifying objects or individuals that are similar to one another in some respect. It classifies individuals or objects into a small number of mutually exclusive and exhaustive groups. Objects or individuals are assigned to groups so that there is great similarity within groups and much less similarity between groups. The cluster should have high internal (within-cluster) homogeneity and external (between-cluster) heterogeneity. Cluster analysis facilitates market segmentation by identifying subjects or individuals who have similar needs, lifestyles, or responses to marketing mixes.

Answer to Question 2

F
A thematic apperception test (TAT) presents subjects with an ambiguous picture in which consumers and products are the center of attention.




cartlidgeashley

  • Member
  • Posts: 572
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


jojobee318

  • Member
  • Posts: 298
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

Bacteria have flourished on the earth for over three billion years. They were the first life forms on the planet.

Did you know?

ACTH levels are normally highest in the early morning (between 6 and 8 A.M.) and lowest in the evening (between 6 and 11 P.M.). Therefore, a doctor who suspects abnormal levels looks for low ACTH in the morning and high ACTH in the evening.

Did you know?

Pubic lice (crabs) are usually spread through sexual contact. You cannot catch them by using a public toilet.

Did you know?

There are more bacteria in your mouth than there are people in the world.

Did you know?

The average adult has about 21 square feet of skin.

For a complete list of videos, visit our video library