This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Explain how cluster analysis can identify market segments.[br][br][b][color=red]Question ... (Read 88 times)

cartlidgeashley

  • Hero Member
  • *****
  • Posts: 572
on: Jun 28, 2018
Explain how cluster analysis can identify market segments.

Question 2

The grounded theory technique (GTT) presents subjects with an ambiguous picture in which consumers and products are the center of attention.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

hanadaa

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jun 28, 2018
Answer to Question 1

Cluster analysis is a multivariate approach for identifying objects or individuals that are similar to one another in some respect. It classifies individuals or objects into a small number of mutually exclusive and exhaustive groups. Objects or individuals are assigned to groups so that there is great similarity within groups and much less similarity between groups. The cluster should have high internal (within-cluster) homogeneity and external (between-cluster) heterogeneity. Cluster analysis facilitates market segmentation by identifying subjects or individuals who have similar needs, lifestyles, or responses to marketing mixes.

Answer to Question 2

F
A thematic apperception test (TAT) presents subjects with an ambiguous picture in which consumers and products are the center of attention.


cartlidgeashley

  • Member
  • Posts: 572
Reply 2 on: Jun 28, 2018
Excellent

Mochi

  • Member
  • Posts: 300
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

In the ancient and medieval periods, dysentery killed about ? of all babies before they reach 12 months of age. The disease was transferred through contaminated drinking water, because there was no way to adequately dispose of sewage, which contaminated the water.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

Oxytocin is recommended only for pregnancies that have a medical reason for inducing labor (such as eclampsia) and is not recommended for elective procedures or for making the birthing process more convenient.

Did you know?

Thyroid conditions may make getting pregnant impossible.

Did you know?

Giardia is one of the most common intestinal parasites worldwide, and infects up to 20% of the world population, mostly in poorer countries with inadequate sanitation. Infections are most common in children, though chronic Giardia is more common in adults.

Sample communication analysis Sample communication analysis
(A) Major leukocytes. (B) Enhanced color photograph from a scanning electron microscope of a ... (A) Major leukocytes. (B) Enhanced color photograph from a scanning electron microscope of a ...
Mastering Biology Question Mastering Biology Question
Dihybrid-cross analysis Dihybrid-cross analysis
Genetic complementation analysis for rll lysis Genetic complementation analysis for rll lysis
Transcriptome analysis Transcriptome analysis
Video: Causes of Angina

For a complete list of videos, visit our video library