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Author Question: Explain the difference between a research project and a research ... (Read 44 times)

MirandaLo

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on: Jun 28, 2018
Explain the difference between a research project and a research program.

Question 2

Much of the company C is knowing our own strengths and goals.
 a. True
  b. False
 Indicate whether the statement is true or false


Carliemb17

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Reply #1 on: Jun 28, 2018
Answer to Question 1

When the researcher has only one or a small number of research objectives that can be addressed in a single study, this study is referred to as a research project. When numerous related studies come together to address issues about a single company, it is referred to as a research program. The program strategy refers to a firm's overall plan to use marketing research. It is a planning activity that places a series of marketing research projects in the context of the company's marketing plan.

Answer to Question 2

True


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