Author Question: In a marketing plan, the section about the 4Ps comes before the section about the 5Cs. a. True b. ... (Read 97 times)

rosent76 · **on:** Jun 28, 2018

In a marketing plan, the section about the 4Ps comes before the section about the 5Cs.
a. True
b. False
Indicate whether the statement is true or false

Question 2

If a bank wants to identify successful and unsuccessful credit risks for home mortgage loans, it should use ____.
a. factor analysis
b. multidimensional scaling
c. MANOVA
d. discriminant analysis