Author Question: Jessica is drafting a marketing plan. The executive summary of her plan should be no longer than one ... (Read 72 times)

geodog55 · **on:** Jun 28, 2018

Jessica is drafting a marketing plan. The executive summary of her plan should be no longer than one page.
a. True
b. False
Indicate whether the statement is true or false

Question 2

If the analysis predicts several continuous dependent variables with several categorical independent variables, the appropriate statistical technique is ____.
a. multiple regression
b. multiple discriminant analysis
c. conjoint analysis
d. MANOVA