Author Question: Which type of research is being conducted when a researcher conducts an experiment to answer the ... (Read 61 times)

cabate · **on:** Jun 28, 2018

Which type of research is being conducted when a researcher conducts an experiment to answer the question, Will consumers purchase more of our brand if we change the package design?
a. causal research
b. exploratory research
c. pilot study research
d. descriptive research

Question 2

The General Electric model uses the external element of _________ and the internal element of __________.
a. market risk, business flexibility
b. market flexibility, business risk
c. market strength, business attractiveness
d. market attractiveness, business strength