This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Compare and contrast basic and applied marketing research. Illustrate with an example of ... (Read 136 times)

mspears3

  • Hero Member
  • *****
  • Posts: 586
on: Jun 28, 2018
Compare and contrast basic and applied marketing research. Illustrate with an example of each.

Question 2

The analytical techniques used on a big data set like scanner data are very different from the techniques used on small data sets.
 a. True
  b. False
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

kalskdjl1212

  • Sr. Member
  • ****
  • Posts: 353
Reply #1 on: Jun 28, 2018
Answer to Question 1

Applied marketing research is conducted to address a specific marketing decision for a specific firm or organization. It is relatively specific, and an example might Wendy's fast food restaurant trying to determine if its new veggie burger will be successful.

Basic marketing research is conducted without a specific decision in mind, and it usually does not address the needs of a specific organization. It attempts to expand the limits of marketing knowledge in general, and as such is not aimed at solving a particular pragmatic problem. For example, a marketing researcher might study the effects of music on consumption in a restaurant setting.

Answer to Question 2

False


mspears3

  • Member
  • Posts: 586
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

triiciiaa

  • Member
  • Posts: 349
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

The first-known contraceptive was crocodile dung, used in Egypt in 2000 BC. Condoms were also reportedly used, made of animal bladders or intestines.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Did you know?

Of the estimated 2 million heroin users in the United States, 600,000–800,000 are considered hardcore addicts. Heroin addiction is considered to be one of the hardest addictions to recover from.

Did you know?

Most childhood vaccines are 90–99% effective in preventing disease. Side effects are rarely serious.

Rosalind Franklin and X-ray diffraction applied to DNA wet fibres Rosalind Franklin and X-ray diffraction applied to DNA wet fibres
Horses too young to be ridden are trained to accept a halter, taught basic skills, manners, and beco Horses too young to be ridden are trained to accept a halter, taught basic skills, manners, and beco
An electrocardiogram (ECG, EKG) is a commonly used procedure in which the electrical events associat An electrocardiogram (ECG, EKG) is a commonly used procedure in which the electrical events associat
Basic Food Group Choices for a 1,200 Calorie Eating Plan Basic Food Group Choices for a 1,200 Calorie Eating Plan
Contrast of ventilation and external and internal respiration. Contrast of ventilation and external and internal respiration.
Controlled Scientific Experiments Scientists use experimental research to test hypotheses Controlled Scientific Experiments Scientists use experimental research to test hypotheses
Video: Photosynthesis and Van Helmont Experiment

For a complete list of videos, visit our video library