Author Question: Online sentiment analysis determines the strength of a brand by continually searching for positive ... (Read 73 times)

tatyanajohnson · **on:** Jun 28, 2018

Online sentiment analysis determines the strength of a brand by continually searching for positive and negative mentions of the brand.

Indicate whether the statement is true or false

Question 2

CRM programs are tools used by companies to track spending by collecting information, such as customer identification and contact information, and some form of information on the RFM of the customers' purchase history. What does RFM represent?
a. recency, frequency, monetary
b. recency, financial, monetary
c. retention, frequency, memory
d. retention, financial, memory