Author Question: Which of the following is computed by most regression programs and provides an indication of how ... (Read 44 times)

mrsjacobs44 · **on:** Jun 28, 2018

Which of the following is computed by most regression programs and provides an indication of how much multicollinearity exists among a set of independent variables?
a. 2
b.
c. collinear coefficient
d. variance inflation factor (VIF)

Question 2

Jen is developing the positioning statement for a new line of sunglasses. In a meeting, the marketing team tells Jen that she has succinctly and clearly expressed the competitive advantage of the new sunglasses brand. The team approves of the way Jen wants to express the brand's competitive advantage, and tells her to continue her work on fully developing the positioning statement. Which element of crafting the positioning statement has Jen's team just approved?
a. positioning
b. target marketing
c. target segmenting
d. unique selling proposition