Examining responses to the question Have you ever purchased a ticket online for an American Airlines flight? by looking at subgroups based on gender and zip code is an example of ____.
a. a box and whisker plot analysis
b. an index number
c. elaboration analysis
d. interquartile analysis
Question 2
A form of comparative analysis where customers show their opinions of a firm's strengths vis--vis their competitors is a
a. perceptual map.
b. SWOT analysis.
c. conjoint analysis.
d. target comparison.