Examining responses to the question Have you ever purchased a ...

[Hungry!]

Examining responses to the question Have you ever purchased a ticket online for an American Airlines flight? by looking at subgroups based on gender and zip code is an example of ____.
 a. a box and whisker plot analysis
  b. an index number
  c. elaboration analysis
  d. interquartile analysis

Question 2

A form of comparative analysis where customers show their opinions of a firm's strengths vis--vis their competitors is a
 a. perceptual map.
  b. SWOT analysis.
  c. conjoint analysis.
  d. target comparison.

[emily12345]

Answer to Question 1

C

Answer to Question 2

a

[Hungry!]

TYSM

Gracias!