Author Question: Counting the different ways respondents answered a question and arranging them in a simple summary ... (Read 24 times)

DelorasTo · **on:** Jun 28, 2018

Counting the different ways respondents answered a question and arranging them in a simple summary form yields a(n) ____.
a. elaboration analysis
b. spurious analysis
c. marginal tabulation
d. index analysis

Question 2

Company ABC's brands and products have perceived strengths, and its marketing department needs to consider what it can do to assure that these will be sustainable
a. market segments.
b. target markets.
c. competitive advantages.
d. opportunities.