Author Question: A reason to hold inventory arises when an organization anticipates that an unusual event might occur ... (Read 46 times)

soccerdreamer_17 · **on:** Jun 28, 2018

A reason to hold inventory arises when an organization anticipates that an unusual event might occur that will negatively impact its source of supply.

Indicate whether the statement is true or false

Question 2

The idea that familiarity from repeated exposure to a brand name, logo, or ad will over time enhance the viewer's favorability toward the ad (and brand) refers to which term?
a. sleeper effect
b. cognitive
c. source credibility
d. mere exposure