Author Question: Suppose a population mean is assumed to be 20 and the sample standard deviation is 5 . Then, a score ... (Read 83 times)

frankwu · **on:** Jun 28, 2018

Suppose a population mean is assumed to be 20 and the sample standard deviation is 5 . Then, a score of 15 would have a Z-value of approximately ____.
a. -7.00
b. -1.00
c. +1.00
d. +5.00

Question 2

Explain why many segmentation schemes fail.

cupcake16 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

B

Answer to Question 2

Lots of segmentation schemes fail because marketers focus on the wrong criteria. Specifically, the statistics and clusters might be crystal clear (e.g., four clear clusters of customers), and even the interpretation and managerial meaning might be clear (e.g., one segment in particular seems to be a great fit), but the segmentation is useless if the marketer is unsure how to put it into action.