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Author Question: The average deviation score is frequently used in marketing research studies. Indicate whether the ... (Read 28 times)

eruditmonkey@yahoo.com

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on: Jun 28, 2018
The average deviation score is frequently used in marketing research studies.
 
 Indicate whether the statement is true or false

Question 2

__________ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well.
 a. Mass marketing
  b. Demographic marketing
  c. Niche marketing
  d. One-to-one marketing


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wfdfwc23

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F
It is never used. Positive deviation scores are canceled out by negative scores, leaving an average deviation value of zero no matter how wide the spread may be.

Answer to Question 2

c


eruditmonkey@yahoo.com

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

epscape

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Reply 3 on: Yesterday
Gracias!

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