Author Question: The average deviation score is frequently used in marketing research studies. Indicate whether the ... (Read 58 times)

eruditmonkey@yahoo.com · **on:** Jun 28, 2018

The average deviation score is frequently used in marketing research studies.

Indicate whether the statement is true or false

Question 2

__________ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well.
a. Mass marketing
b. Demographic marketing
c. Niche marketing
d. One-to-one marketing

wfdfwc23 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

F
It is never used. Positive deviation scores are canceled out by negative scores, leaving an average deviation value of zero no matter how wide the spread may be.

Answer to Question 2

c