Explain reasons for why taking a sample might be preferred to ...

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Explain reasons for why taking a sample might be preferred to taking a complete census.

Question 2

An upscale segment is always a tempting one for marketers to target because marketers assume that those customers can afford to purchase their goods or services, with a little less price sensitivity than other customers.
 a. True
  b. False
 Indicate whether the statement is true or false

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Answer to Question 1

There are several reasons for taking a sample rather than a complete census. One is for pragmatic reasons  applied marketing research projects usually have budget and time constraints. In most situations, sampling cuts costs, reduces labor requirements, and gathers vital information quickly. Another major reason for sampling is that most properly selected samples give results that are reasonably accurate. Larger samples allow conclusions to be drawn with more confidence that they truly represent the population. Sometimes, a sample may even be more accurate than a census due to fewer interviewer mistakes, tabulation errors, and other nonsampling errors. A third reason to take a sample rather than a census is the fact that many research projects require the destruction of the items being tested.

Answer to Question 2

True