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Author Question: The head of the marketing research department instructs field interviewers to interview owners of ... (Read 53 times)

asd123

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on: Jun 28, 2018
The head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners, 8 Panasonic owners, 6 Toshiba owners, and 4 owners of other brands. Which type of sampling procedure is being used?
 a. systematic sample
  b. quota sample
  c. area sample
  d. multistage sample

Question 2

Segments become more homogeneous as they increase in size.
 a. True
  b. False
 Indicate whether the statement is true or false


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duke02

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

False


asd123

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Reply 2 on: Jun 28, 2018
:D TYSM

nathang24

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Reply 3 on: Yesterday
Excellent

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