Which type of error occurs when potential respondents are ...

[809779]

Which type of error occurs when potential respondents are improperly excluded before the sample is taken?
 a. Type I error
  b. sampling frame error
  c. statistical error
  d. list error

Question 2

Explain the process of operant conditioning and how to maximize results using it.

[gcook]

Answer to Question 1

B

Answer to Question 2

Operant conditioning is when someone learns a desired behavior by being rewarded. B.F. Skinner discovered this when he was able to teach rats to press a bar. The rats would press the bar because they knew they would be rewarded with a food pellet.
To maximize results with this method, you should use a variable ratio reinforcement schedule. For example, with a customer loyalty program, you will get more purchases if the consumer does not know how many more purchases he has to make to get a free one. If the program runs on a fixed ratio schedule, then he knows that five purchases give him one free one, for example.