Author Question: Discuss factors to consider when determining the order of questions on a ... (Read 12 times)

ETearle · **on:** Jun 28, 2018

Discuss factors to consider when determining the order of questions on a questionnaire.

Question 2

Why is Dell's darker, deep blue color trademarked?
a. It creates customer involvement.
b. The color is popular.
c. The blue color is pleasing to the eye.
d. The blue color is well associated to Dell's brand.

abctaiwan · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

One factor to consider is order bias, which can result from a particular answer's position in a set of answers or from the sequencing of questions. Asking specific questions before asking about broader issues is a common cause of order bias. As a result, it is advisable to ask general questions before specific questions to obtain the freest of open-ended responses. This procedure, known as the funnel technique, allows the researcher to understand the respondent's frame of reference before asking more specific questions about the level of the respondent's information and the intensity of his or her opinions. With attitude scales, there also may be an anchoring effect, which means the first concept measured tends to become a comparison point from which subsequent evaluations are made. Randomization helps minimize this effect. Filter questions minimize the chance of asking questions that are inapplicable. A branching question is a filter question used to determine which version of a second question will be asked.

Answer to Question 2

d