Author Question: On the outbound side of the supply chain, green initiatives might include total quality environment ... (Read 21 times)

TVarnum · **on:** Jun 28, 2018

On the outbound side of the supply chain, green initiatives might include total quality environment management, and various product end-of-life practices.

Indicate whether the statement is true or false

Question 2

Explain the concept of diffusion of innovation.

Dinolord · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

False

Answer to Question 2

The concept of diffusion of innovation is that new products are akin to contagious diseases. If you put a person with a cold in a room full of people and they sneeze, think about who will get sick fastestthe people closest to Sneezy. The spreading word of mouth helps activate the process of the diffusion of innovations. The innovators are the first 35 who like to try new ideas and are willing to take risks. The early adopters are the next 1015 who are even more influential than innovators because they are a bigger group, and because some write off innovators as zealots. The early majority (34) are more risk averse than the first two groups, and they wait to hear positive reviews before adopting a product. The late majority are even more cautious and tend to be older, more conservative, and more reliant on consistent messages received through word of mouth. The laggards are the last 515 of customers to adopt a product, are risk averse and skeptical of new products in general, and stereotypically have a lower income.