One reason marketers translate their efforts into dollars is to
a. reduce the importance of marketing expenses.
b. make business decisions with the company's executives.
c. be able to direct sales.
d. communicate with customers.
Question 2
What is the effect of tapering rates on facility location?
a. pushes the raw materials sources toward the location
b. pulls the facility toward the location
c. pulls the location toward the source or the market
d. makes the optimum location at the midpoint between raw material sources and the marketplace
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