Author Question: STP stands for selling, targeting, and positioning. a. True b. False Indicate whether the statement ... (Read 29 times)

CORALGRILL2014 · **on:** Jun 28, 2018

STP stands for selling, targeting, and positioning.
a. True
b. False
Indicate whether the statement is true or false

Question 2

At which stage in the new product development process does the company have a number of ideas that it thinks might work and gets customers' feedback as to which ideas sound most promising?
a. test marketing
b. concept testing
c. product development
d. product testing