Author Question: The key job of marketing analytics is to: a. Provide reassurance to investors. b. Measure progress ... (Read 122 times)

dakota nelson · **on:** Jun 28, 2018

The key job of marketing analytics is to:
a. Provide reassurance to investors.
b. Measure progress toward business goals.
c. Explain to top management how marketing is working.
d. All of these are correct.

Question 2

Marketers need to be able to demonstrate the effectiveness of their marketing programs in order to:
a. Obtain budgets for future marketing programs.
b. Satisfy the objectives they have set.
c. Improve their search rankings.
d. All of these are correct.