Author Question: Rebecca is the head of the IT department for a company that's rolling out a new website. To ensure ... (Read 18 times)

vicky · **on:** Jun 28, 2018

Rebecca is the head of the IT department for a company that's rolling out a new website. To ensure that the new site will handle expected loads, Rebecca asks her quality assurance testers to create some scripts that mimic user activity over a wide range of use cases. What is Rebecca doing?
a. Analytics data mining.
b. Domain name system management.
c. Synthetic performance testing.
d. Qualitative data evaluation.

Question 2

Which of the following insights did FreshDirect glean from its analysis of metrics?
a. Because most of its customers made purchases on a desktop, creating an app wasn't necessary.
b. Database segmentation could be used to craft effective email campaigns.
c. Checkout metrics did little to reduce shopping card abandonment.
d. A recommendation engine was ineffective at convincing customers to purchase complementary items.