Which statistical technique should you use when you are attempting to answer the question: Is there a significant relationship between the customers' disposable income (measured in dollars) and their repeat-buying behavior (measured by the number of rebuys in a twelve-month period)?
a. Multiple regression analysis
b. Chi-Square test
c. Simple regression analysis
d. Pearson correlation coefficient
e. None of these are correct.
Question 2
The customer lifecycle allows marketers to:
a. identify their best prospects.
b. target lapsed customers and win back.
c. acquire more of their best type of customers.
d. All of these are correct.
How to solve an exponential growth problem involving bacterial growth (Question 2)
Use the graph of the function f(x) to answer each question.
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