Given a cross tabulation between years of education and income, we would compute percentages in the direction of years of education because
a. the probability that given X income you will have Y years of education makes sense.
b. the probability that given X years of education you will have Y income makes sense.
c. It doesn't matter which way you do it.
d. Both a and b are correct.
e. None of these are correct.
Question 2
What is a true statement about the definition of conversion?
a. Conversion simply means the sales lead making a purchase.
b. The definition of conversion is likely to change for different teams involved in the process.
c. It is not possible to define conversion.
d. When firms fail, it is often because they have defined conversion incorrectly.