Which of the following statements about regression/correlation analysis is FALSE?
a. Correlation analysis involves the measurement of the closeness of the relationship between two or more variables.
b. Regression analysis involves the derivation of an equation that relates the criterion variable to one or more predictor variables.
c. Regression analysis can establish the causal relationship between two or more variables.
d. The regression line minimizes the sum of the squared deviations about the line.
e. It is much more common to conduct regression analyses using a computer.
Question 2
Which of the following is a true statement about the cost of lead generation programs?
a. It costs about the same to generate a B2C lead as it does to generate a B2B lead.
b. Leads generated by inbound marketing are generally less expensive.
c. Most B2B companies can generate leads at about the same cost.
d. All of these statements are true.
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