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Author Question: The primary motivation behind expanded text ads was to: a. offer a cheaper advertising option for ... (Read 65 times)

Cooldude101

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on: Jun 28, 2018
The primary motivation behind expanded text ads was to:
 a. offer a cheaper advertising option for small businesses.
  b. optimize the ads for laptops.
  c. optimize the ads for mobile devices.
  d. All of these are correct.

Question 2

Name and describe three tests marcom professionals can apply to deal with ethical dilemmas.


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jharrington11

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

The three tests one can employ when faced with an ethical dilemma are:
1 . Golden Rule Test. Act in a way that you would want others to act toward you.
2 . Professional Ethics Test. Take only actions that would be viewed as proper by an objective panel of your professional colleagues.
3 . TV Test. Always ask, Would I feel comfortable explaining this action on television to the general public?


Cooldude101

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Reply 2 on: Jun 28, 2018
Excellent

smrtceo

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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