Author Question: Each of the following is a factor that affects a company's Ad Rank EXCEPT the: a. amount of the flat ... (Read 11 times)

misspop · **on:** Jun 28, 2018

Each of the following is a factor that affects a company's Ad Rank EXCEPT the:
a. amount of the flat fee paid to Google for using the AdWords platform.
b. bid for each keyword.
c. relevance of the ad and website links to the user who performed the search.
d. expected impact from ad extensions.

Question 2

Which of the following is NOT one of the guides for environmental claims promulgated by the Federal Trade Commission?
a. Qualifications and disclosures should be sufficiently clear and prominent to prevent deception.
b. Claims should not be targeted to children.
c. Claims should make clear whether they apply to the product, the package, or a component of either.
d. Claims should not overstate an environmental attribute or benefit, either expressly or by implication.
e. Comparative claims should be presented in a manner that makes the basis for the comparison sufficiently clear to avoid consumer deception.