Author Question: Why is it unwise for search marketers to ignore mobile search? a. Mobile search and desktop search ... (Read 344 times)

EY67

  • Hero Member
  • *****
  • Posts: 531
Why is it unwise for search marketers to ignore mobile search?
 a. Mobile search and desktop search are nearly identical, so expanding into mobile search when you have already mastered desktop search requires trivial effort for a lot of gain.
  b. Mobile search is outpacing desktop search.
  c. A foothold in the mobile search space offers leverage in the keyword bidding process.
  d. All of these are correct.

Question 2

Advertising of prescription drugs that is directed toward consumers is known as ____.
 a. direct marketing
  b. direct-to-consumer advertising
  c. direct-response advertising
  d. balanced-perspective advertising
  e. missionary advertising



pangili4

  • Sr. Member
  • ****
  • Posts: 346
Answer to Question 1

b

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Did you know?

Cancer has been around as long as humankind, but only in the second half of the twentieth century did the number of cancer cases explode.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

Looking at the sun may not only cause headache and distort your vision temporarily, but it can also cause permanent eye damage. Any exposure to sunlight adds to the cumulative effects of ultraviolet (UV) radiation on your eyes. UV exposure has been linked to eye disorders such as macular degeneration, solar retinitis, and corneal dystrophies.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

For a complete list of videos, visit our video library