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Author Question: Jake and thousands of others like him purchased a product advertised on TV that claimed instant hair ... (Read 108 times)

Sportsfan2111

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Jake and thousands of others like him purchased a product advertised on TV that claimed instant hair growth with one application. Jake is representative of the many purchasers of this product in that he is highly sensitive about his recent balding. Because the advertised product is ineffective, the FTC would likely consider this a case of ____ advertising.
 a. unfair
  b. deceptive
  c. unreasonable
  d. unrepresentative
  e. unethical

Question 2

Which of the following statements is TRUE?
 a. Questionnaires that omit complete sections should not automatically be thrown out.
  b. A study in which all the returned questionnaires are completely filled out is common.
  c. Questionnaires containing only isolated instances of item nonresponse should be retained.
  d. Both a and c are correct.
  e. a, b, and c are correct.



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chereeb

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Answer to Question 1

B

Answer to Question 2

d





 

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