Author Question: Which of the following statements concerning response errors is FALSE? a. Respondents who understand ... (Read 38 times)

fbq8i · **on:** Jun 28, 2018

Which of the following statements concerning response errors is FALSE?
a. Respondents who understand a question may not always provide a truthful answer to the question.
b. It is possible that a respondent may understand a question correctly but not actually know the answer to the question.
c. Providing a don't know response category will often create difficulties in data analysis.
d. Pre-testing the questionnaire with members of the relevant population is generally not effective at eliminating problems due to respondents misunderstanding questionnaire items.
e. All of these statements are true.

Question 2

Which of the following purchase activities are primarily rational in nature?
a. To educate and to convert.
b. To educate and to persuade.
c. To persuade and to convert.
d. To entertain and to educate.