Marketers should set specific objectives for brand development ...

[jman1234]

Marketers should set specific objectives for brand development activities.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is a benefit provided to retailers by P-O-P material?
 a. attracting the consumer's attention
  b. increasing consumers' interest in shopping
  c. extending the amount of time consumers spend in the store
  d. perform a merchandising function in aiding retailers in using available space to the best advantage
  e. all of the above

[mjbamaung]

Answer to Question 1

True

Answer to Question 2

E

[jman1234]

Thanks for the timely response, appreciate it

[vickybb89]

YES! Correct, THANKS for helping me on my review