Author Question: A researcher divides the population of the purchasers of Brand X into heavy and light users. He then ... (Read 27 times)

rmenurse · **on:** Jun 28, 2018

A researcher divides the population of the purchasers of Brand X into heavy and light users. He then chooses a random sample independently from each group. This is an example of ____ sampling.
a. nonprobability
b. random
c. judgmental
d. stratified
e. quota

Question 2

All marketers should:
a. have a Facebook page.
b. actively consider the use of social media in their marketing programs.
c. switch to exclusively marketing on social media.
d. All of these are correct.