Managers of Kibbles n Bits brand of dog food developed the Do Your Bit for Kibbles and Bits tour that covered 33 U.S. cities during a three-month period. The event involved having consumers in each of the cities enter their dogs in a competition to determine which dog would be picked for the brand's next TV commercial, based on the quality of tricks the dog would perform to receive Kibbles n Bits food. This is an example of ____.
a. cause-related marketing
b. public relations
c. sales promotion
d. database marketing
e. creating a customized event
Question 2
Judgement samples are appropriate
a. in the early stages of research when ideas or insights are being sought.
b. when the researcher realizes the limitations of judgment samples.
c. when it is the only way to develop a sample of people who meet specific criteria that don't occur frequently and/or cannot easily be observed.
d. All of these are correct.
e. Judgement samples are never appropriate.
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