This topic contains a solution. Click here to go to the answer

Author Question: Which of the following is a factor accounting for the growth of sponsorships? a. Avoid the clutter ... (Read 69 times)

mcmcdaniel

  • Hero Member
  • *****
  • Posts: 550
Which of the following is a factor accounting for the growth of sponsorships?
 a. Avoid the clutter inherent in advertising media
  b. Helps companies respond to consumers' changing media habits
  c. Helps gain the approval of various constituencies
  d. Enables targeting efforts to specific geographic regions and/or to specific demographic and lifestyle groups
  e. All of these answers are correct.

Question 2

Which of the following is TRUE?
 a. The controls for a quota sample are usually chosen on the basis that (1) they are believed to be correlated with the characteristic to be studied, and (2) reasonably up-to-date information on their distribution within the population is available.
  b. To validate a quota sample, various characteristics of the sample are compared to known population values. If the differences in these characteristics are small in the comparison, this constitutes proof that the sample corresponds to the population.
  c. Quota sampling is the most common kind of probability sampling used in marketing research.
  d. Quota sampling is the only nonprobability sampling method that provides some measure of the sampling error associated with the sample estimate.
  e. Quota sampling is acceptable for causal research.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

tkempin

  • Sr. Member
  • ****
  • Posts: 332
Answer to Question 1

E

Answer to Question 2

a




mcmcdaniel

  • Member
  • Posts: 550
Reply 2 on: Jun 28, 2018
Excellent


komodo7

  • Member
  • Posts: 322
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

Did you know?

It is believed that humans initially contracted crabs from gorillas about 3 million years ago from either sleeping in gorilla nests or eating the apes.

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

For a complete list of videos, visit our video library