Author Question: Explain how everyday low pricing (M) reduces the usage of diverting and forward ... (Read 120 times)

armygirl

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Explain how everyday low pricing (M) reduces the usage of diverting and forward buying.

Question 2

The listing of elements from which you'll draw the sample is called the
 a. population.
  b. sampling frame.
  c. sample.
  d. census.
  e. parameter.



xMRAZ

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Answer to Question 1

EDLP(M) is a form of pricing whereby a manufacturer charges the same price for a particular brand day in and day out. Because no off-invoice allowances are offered to the trade under this pricing strategy, wholesalers and retailers have no reason to engage in forward buying or diverting. Hence, their profit is made from selling merchandise rather than from buying it.

Answer to Question 2

b



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