Business models in the B2C space are entirely different from ...

[ishan]

Business models in the B2C space are entirely different from business models in the B2B space.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Explain in detail the nature and purposes of usability testing. Be sure to discuss whether usability testing can and should be done for websites of any size or age.

[Dinolord]

Answer to Question 1

False

Answer to Question 2

Dr. Nielsen's approach is described in the text. I likened it to a focus group, with which it shares many methodologies. The key is to determine whether visitors can perform desired tasks on the site, preferably smoothly and efficiently. Usability testing can be done at the concept, prototype or completion (full functionality) stage. I describe the best approach to usability testing as early and often, especially if the metrics suggest there may be problems.