Researchers have determined that loading consumers, by offering deal-oriented promotions, does increase consumers' product usage, especially when ____.
a. usage-related thoughts about a product are vivid in a consumer's memory
b. the sales promotion has been used for a considerable amount of time
c. competitive products are not on deal
d. the promotion is for a durable good
e. the promotion includes a contest
Question 2
The following is an example of a(n) ____. Do you think gun control legislation is an effective way to end the senseless slaughter rampant in the inner cities? Yes ____ No ____
a. double-barreled question
b. leading question
c. ambiguous question
d. implied alternative
e. fixed-alternative response
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