Which of the following statements is true?
a. Push and pull strategies are mutually exclusive.
b. There has been a shift from a primarily push promotion strategy to a primarily pull strategy on the part of manufacturers.
c. There has been a shift from a primarily pull promotion strategy to a primarily push strategy on the part of manufacturers.
d. Push strategies are targeted to consumers.
e. Pull strategies are targeted to the trade.
Question 2
Order bias refers to the
a. potential for responses to be affected by the sequence in which the response alternatives are presented.
b. tendency of individuals to order their thoughts in a chronological manner.
c. desire of individuals to live in an ordered world.
d. tendency of respondents to follow literally the instructions given by an interviewer.
e. tendency of respondents to complete questions in the order they are presented by an interviewer.
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