Assume that Coppertone invests heavily in trade allowances to encourage retailers to stock and promote QT, its skincare product designed for a quick suntanned look without the dangers of sunbathing. What type of strategy is Coppertone using?
a. specialty advertising
b. trade pull
c. pull
d. push
e. stocking
Question 2
The use of a no opinion option in fixed-alternative response questions is
a. not necessary because individuals will always express an opinion.
b. recommended by all leading authorities on questionnaire design.
c. not recommended because it allows individuals to take the easy way out.
d. appropriate if pretesting or exploratory research reveals that 2025 of the respondents either don't know or don't hold an opinion.
e. not likely to affect the results of the survey.
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