In the Shopzilla (Bizrate) rating of website quality:
a. purchasers are surveyed at the time of purchase and after some time has elapsed.
b. visitors are asked to rate the ease of using the website.
c. both of the above.
Question 2
One issue with marketers sending advertising messages to cell phones is that ____.
a. interference may cause noise in the communication process
b. recipients may immediately delete the item and hold negative feelings toward the advertiser
c. clutter is already a problem with this form of marketing communication
d. this form of marketing communication results in wasted coverage
e. the target audience for this form of marketing communication is too small to be cost effective
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