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Author Question: Which of the following is NOT an Internet advertising format? a. banner ads b. web sites c. ... (Read 112 times)

tsand2

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on: Jun 28, 2018
Which of the following is NOT an Internet advertising format?
 a. banner ads
  b. web sites
  c. telephony
  d. search engine advertising
  e. superstitials

Question 2

Compare and contrast the main methods of administering questionnaires.


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leannegxo

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

Personal interviews imply a direct face-to-face conversation between the interviewer and the respondent, as opposed to telephone interviews. In both types, the interviewer asks the questions and records the respondents' answers, either while the interview is in progress or immediately afterward. Mail questionnaires are sent to designated respondents with an accompanying cover letter. The respondents complete the questionnaire at their leisure and mail their replies back to the research organization. Online questionnaires involve either e-mails sent to respondents, who in turn reply to the e-mail with their answers, or surveys that are completed by respondents via the Web.


tsand2

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Reply #2 on: Jun 28, 2018
Thank you


leannegxo

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Reply #3 on: Jun 28, 2018
No problemo


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