The question What was your reaction to the Budweiser ...

[Marty]

The question What was your reaction to the Budweiser advertisement you saw on television during the Super Bowl? is an example of which type of question where the respondents are free to answer in their own words rather than being limited to choosing from among a set of alternatives?
 a. Open-ended questions
  b. Closed-ended questions
  c. Scaled-response questions
  d. Ad reaction measurement
  e. None of these are correct.

Question 2

All marketers can find a single communications channels that fulfills their lead generation needs.
 
 Indicate whether the statement is true or false

[aburgess]

Answer to Question 1

a

Answer to Question 2

F

[Marty]

TYSM

[olderstudent]

Thanks for the timely response, appreciate it