Author Question: Social media marketing is essentially free. Indicate whether the statement is true or ... (Read 103 times)

joblessjake · **on:** Jun 28, 2018

Social media marketing is essentially free.

Indicate whether the statement is true or false

Question 2

Measures of ____ are used when an advertiser's objective is to influence consumers' attitudes toward and preference for the advertised brand.
a. awareness
b. knowledge
c. persuasion
d. loyalty
e. involvement