Author Question: Communication techniques usually don't depend upon the respondent's willingness and ability to ... (Read 70 times)

pragya sharda · **on:** Jun 28, 2018

Communication techniques usually don't depend upon the respondent's willingness and ability to provide the information needed.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Big Burgers runs a promotional campaign stressing the large 1 lb. burgers and 2 quart drinks. The campaign is called MORE The objective is to have everyone in the country believing that Big Burger gives more for the same price as their competitors. Research later shows that consumers polled do indeed believe that Big Burger gives larger portions for the same price as the competition. The campaign has succeeded against the objective of
a. imparting knowledge.
b. shaping attitudes.
c. attaching feelings and emotions.
d. all of the above